Digital Marketing Strategy
Data-backed digital marketing roadmaps, comprehensive competitor & market audits, ICP buyer personas, and high-ROI omnichannel growth frameworks.
Our Digital Marketing Strategy service transforms fragmented marketing efforts into a predictable, scalable revenue engine. We eliminate guesswork by combining deep competitive intelligence, historical data analysis, and hyper-specific customer segmentation to construct an omnichannel acquisition and retention blueprint.
We audit your existing tech stack, channel economics, customer touchpoints, and conversion bottlenecks to build an actionable 90-day sprint execution roadmap. Every strategy is engineered around measurable unit economics (CAC, LTV, ROAS, payback period) ensuring full alignment with enterprise revenue targets.
What We Deliver:
- Full-Funnel Market & Competitor Teardown: Analysis of competitor traffic sources, ad creatives, keyword dominance, and pricing architectures.
- Ideal Customer Profile (ICP) & Persona Engineering: Qualitative and quantitative customer research defining purchase triggers, decision friction, and media habits.
- Omnichannel Channel Prioritization: Strategic channel selection across search, social, programmatic, email, and organic loops tailored to your business model.
- 90-Day Tactical Execution Roadmap: Sprinted weekly milestones, resource allocations, tooling recommendations, and KPI benchmarks.
Pricing
Indicative pricing — use the calculator to build a full estimate.
Strategy Audit & Foundation
Ideal for early-stage companies and established brands needing strategic clarity and channel validation.
$2,490
per project · per audit & roadmap
- Complete channel & tech stack audit
- Competitor & market intelligence report (3 competitors)
- Primary ICP persona & messaging framework
- 90-day prioritized execution roadmap
- KPI scorecard & attribution model recommendations
- Executive presentation & workshop (2 hours)
- Dedicated weekly advisory sessions
- Creative design & production briefs
- Hands-on campaign build & management
Growth Strategy & Execution Blueprint
Comprehensive omnichannel strategy and creative production planning for scaling mid-market businesses.
$4,990
per project · per comprehensive blueprint
- Comprehensive full-funnel forensic audit
- Deep competitor reverse-engineering (6 competitors)
- Multi-segment ICP & pain-point positioning matrix
- Omnichannel budget allocation & CAC/LTV financial model
- 90-day sprint backlog with creative production briefs
- GA4 / Server-side tracking architecture blueprint
- Executive presentation & 2 team workshop sessions
- 30 days of post-handoff implementation support
- Continuous monthly retained CMO advisory
Fractional CMO & Enterprise Retainer
Continuous strategic leadership, campaign orchestration, and quarterly market recalibration.
$7,990
per month · per month
- Everything in Growth Strategy Blueprint
- Dedicated Fractional Chief Marketing Officer (CMO)
- Weekly executive growth steering meetings
- Continuous multi-channel budget & ROAS optimization
- Hiring & agency vendor vetting / oversight
- Quarterly strategic pivots & market expansion roadmaps
- Custom Looker Studio real-time executive dashboard
- Direct Slack / Teams access with 4-hour SLA
- Board deck preparation & growth metric presentations
What’s included
Full-Funnel Growth Audit
Deep forensic teardown of current acquisition channels, unit economics, conversion bottlenecks, and tech stack redundancies.
Competitive Market Intelligence
Granular intelligence on rival ad spend, messaging angles, SEO keyword footprints, backlink profiles, and pricing tiers.
Data-Backed ICP & Persona Architecture
Psychographic and behavioral customer profiles mapping buying friction, trust triggers, and media touchpoints.
Value Proposition & Positioning Pillars
Category-defining narrative positioning, unique value propositions (UVP), and high-converting message hierarchies.
Channel Selection & Budget Modeling
Mathematically modeled budget allocations across paid, organic, referral, and lifecycle channels with forecasted ROAS.
90-Day Sprinted Execution Plan
Weekly tactical sprint backlog detailing asset requirements, campaign launch dates, and creative testing schedules.
Revenue Attribution Framework
Custom multi-touch attribution setup, cohort retention dashboards, and executive KPI scorecards for executive visibility.
Continuous Strategy Recalibration
Monthly performance reviews and quarterly strategic pivots to exploit emerging market shifts and new platform algorithms.
How we work
1. Forensic Discovery & Asset Audit
We ingest historical CRM logs, ad account data, Google Analytics 4, customer interview transcripts, and unit economics to baseline current performance.
2. Market & Competitor Reverse-Engineering
We analyze top 5 industry rivals, uncover unexploited search/paid keyword opportunities, reverse-engineer their highest converting funnels, and benchmark CPMs.
3. ICP & Value Proposition Synthesis
We codify primary and secondary buyer personas, draft messaging matrices, and refine your core positioning against competitor weaknesses.
4. Omnichannel Growth Architecture
We select optimal channel mix, calculate customer acquisition budgets by channel, and architect full-funnel lead capture and nurture sequences.
5. 90-Day Sprint Roadmap Delivery
We deliver a comprehensive slide deck, actionable sprint backlog (Jira/ClickUp/Notion), tooling matrix, and creative production briefs.
6. Executive Handoff & Advisory Cadence
We conduct executive workshop sessions to align in-house teams or agency partners, followed by ongoing bi-weekly strategic advisory check-ins.