Conversion & Analytics
Conversion Rate Optimization (CRO), A/B multivariate experimentation, Google Analytics 4 & server-side tracking, user session recordings, and revenue attribution modeling.
Our Conversion & Analytics service transforms website traffic into maximum paying customers while establishing bulletproof data integrity. Increasing website traffic without optimizing conversion rates is like pouring water into a leaky bucket. We use quantitative telemetry and qualitative behavioral psychology to diagnose conversion friction and engineer winning user journeys.
We build enterprise-grade Google Analytics 4 (GA4) setups, deploy server-side Google Tag Manager (GTM), run statistically validated A/B multivariate split tests, and construct executive Looker Studio dashboards that reveal your true Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
Our Conversion & Analytics Methodology:
- Forensic UX & Conversion Audits: Heatmap tracking, scroll-depth analysis, form abandonment analytics, and session recording teardowns.
- Statistically Validated A/B & Multivariate Testing: Rigorous experimentation on headlines, CTAs, checkout friction, and pricing tables via VWO, Optimizely, or PostHog.
- Server-Side Tagging & Privacy-First Tracking: Cloud GTM on AWS/GCP capturing 100% of event telemetry immune to ad blockers and browser cookie decay.
- Full-Funnel Multi-Touch Attribution Modeling: Custom data modeling tracking first-click, linear, time-decay, and data-driven touchpoints across channels.
Pricing
Indicative pricing — use the calculator to build a full estimate.
Analytics & Tracking Infrastructure Audit
One-time comprehensive audit and server-side tracking setup to establish 100% accurate data telemetry.
$1,950
per project · per complete audit & setup
- Full GA4 audit & event tracking cleanup
- Server-side Google Tag Manager (Cloud GTM) setup
- Google Consent Mode v2 implementation
- E-commerce / Lead capture conversion verification
- Heatmap & session recording tool deployment (Clarity/Hotjar)
- Custom Looker Studio executive dashboard build
- Ongoing A/B split testing management
- Front-end experiment development
- Multi-touch attribution mathematical modeling
Continuous CRO Experimentation Engine
Ongoing A/B testing and conversion optimization program designed to generate compounding revenue increases.
$3,750
per month · per month
- 2 to 4 statistically validated A/B tests executed monthly
- Full qualitative research (heatmaps, surveys, session teardowns)
- High-fidelity Figma UI/UX design for all test variations
- Full front-end test coding & QA in testing software (VWO/Optimizely)
- Server-side GA4 telemetry maintenance & data auditing
- Statistical significance calculation & permanent code handoff
- Dedicated CRO Strategist, UI Designer, & Test Developer
- Bi-weekly experiment review calls & live dashboard
- Custom predictive machine learning personalization
Enterprise Growth Intelligence & CRO
High-velocity experimentation and data engineering for high-traffic platforms and multi-product enterprises.
$6,950
per month · per month
- Everything in Continuous CRO Engine
- 6 to 8 multivariate experiments executed monthly across web & app
- Dynamic personalizations tailored by audience segment & source
- Bespoke multi-touch attribution data warehouse modeling (BigQuery)
- Pricing table elasticity & checkout optimization experiments
- Direct developer support to hardcode winning tests into codebase
- Weekly growth steering syncs & dedicated Slack channel
- Direct access to Principal Conversion Scientist
What’s included
Forensic Quantitative & Qualitative UX Audit
Teardown of heatmaps, scroll depth, form field drop-offs, user session recordings, and checkout friction points.
Statistically Validated A/B & Multivariate Testing
Continuous experimentation backlog testing value propositions, CTA buttons, layout hierarchy, and pricing mechanics.
Server-Side GTM & GA4 Infrastructure
Cloud-hosted tagging capturing 100% of event data unaffected by browser tracking restrictions and ad blockers.
Form & Checkout Drop-off Optimization
Simplifying lead capture forms and multi-step checkouts to reduce hesitation, friction, and abandonment.
Personalized Dynamic User Experiences
Serving custom headlines and offers tailored dynamically to visitor source, industry vertical, and device type.
Multi-Touch Revenue Attribution Modeling
Custom attribution models comparing first-click, last-touch, and data-driven revenue impact across marketing channels.
Consent Management & GDPR Compliance
Implementing Google Consent Mode v2 and Cookiebot/OneTrust to preserve tracking while remaining 100% compliant.
Executive Looker Studio Dashboards
Custom real-time reporting dashboards unifying advertising spend, pipeline value, conversion rates, and net profits.
How we work
1. Analytics Tracking & Data Integrity Audit
We inspect GA4 event configurations, eliminate duplicate transactions, verify conversion tags, and deploy server-side GTM.
2. Qualitative User Research & Heatmap Analysis
We deploy Hotjar/Microsoft Clarity, analyze hundreds of session recordings, and run customer surveys to pinpoint user confusion.
3. Experimentation Roadmap & Hypothesis Formulation
We rank optimization ideas by ICE score (Impact, Confidence, Ease) and formulate statistical test hypotheses.
4. UI/UX Design & Front-End Test Development
Our designers create high-fidelity test variations and our developers code the experiments in VWO, Optimizely, or PostHog.
5. Statistical Analysis & Winning Variant Rollout
We run experiments until reaching 95%+ statistical significance, then permanently deploy winning variants to your production code.
6. Iterative Scaling & Advanced Personalization
We take learnings from completed tests to architect higher-level experiments, moving down the funnel toward pricing and retention.