E-commerce Marketing
High-growth DTC store scaling, product page conversion optimization, Google Shopping / PMax campaigns, Meta catalog ads, and Average Order Value (AOV) acceleration.
Our E-commerce Marketing service scales online retail stores into dominant, highly profitable Direct-to-Consumer (DTC) brands. Scaling an e-commerce business requires a harmonized flywheel connecting paid customer acquisition, product feed engineering, frictionless checkout experiences, and aggressive customer retention.
We optimize product detail pages (PDPs), scale Google Shopping and Performance Max campaigns, deploy dynamic catalog ads on Meta and TikTok, and implement bundle upsells that maximize Average Order Value (AOV) and Customer Lifetime Value (LTV).
Our E-commerce Growth Pillars:
- Google Shopping & Performance Max Feed Optimization: Custom product titles, high-resolution lifestyle imagery, negative keyword architectures, and Merchant Center hygiene.
- High-ROAS Meta & TikTok Catalog Ads: Dynamic Product Ads (DPA), advantage+ shopping campaigns, and creator UGC product reviews.
- Product Page & Cart Conversion Rate Optimization (CRO): Sticky Add-to-Cart buttons, social proof reviews, tiered volume discounts, and 1-click upsells.
- Retention & Subscription Modeling: Recharge/Yotpo subscription setups, post-purchase cross-sells, and VIP loyalty rewards.
Pricing
Indicative pricing — use the calculator to build a full estimate.
E-commerce Store Starter
For emerging DTC stores generating under $25,000/month looking to establish profitable paid acquisition channels.
$2,250
per month · per month (+ ad spend)
- Google Shopping & Performance Max campaign management
- Meta Advantage+ Shopping catalog ad setup
- Google Merchant Center feed optimization (up to 100 SKUs)
- PDP conversion optimization recommendations
- 8 custom creative ad variations produced monthly
- Monthly profit & ROAS performance review
- 1-click post-purchase upsell build
- TikTok Shop integration
- Subscription retention modeling
DTC Scale & Omnichannel Engine
Full-funnel growth management for scaling e-commerce brands generating $25,000 to $150,000/month.
$4,250
per month · per month (+ ad spend)
- Omnichannel paid media: Google Shopping, Meta, & TikTok Ads
- Complete Merchant Center feed optimization (unlimited SKUs)
- AOV enhancement suite (bundle builder + post-purchase upsells)
- 16 new static, motion, and UGC video ads produced monthly
- E-commerce SEO and Product Rich Snippet schema setup
- Dedicated E-commerce Growth Strategist & Media Buyer
- Real-time profit and cohort retention Looker Studio dashboard
- Weekly strategy syncs & dedicated Slack channel
- Amazon Store & Marketplace PPC management
Enterprise Brand Dominance
Comprehensive multi-channel scaling for high-volume retailers and international brands generating $150,000+/month.
$7,950
per month · per month (+ ad spend)
- Everything in DTC Scale Engine
- Amazon Seller/Vendor Central PPC & Storefront management
- TikTok Shop & Creator Affiliate network management
- Dedicated weekly creative studio sprints (UGC, 3D renders, video)
- International multi-currency expansion strategy
- Headless / Custom Shopify development sprints
- Contribution Margin & Net Profit real-time dashboard
- Direct Slack access to Senior VP of E-commerce
What’s included
Google Shopping & PMax Optimization
Optimizing product titles, custom labels, pricing competitiveness, and asset groups inside Google Merchant Center.
Meta Advantage+ Shopping & Catalog Ads
Dynamic Product Ads (DPA) targeting new prospects and recapturing cart abandoners with personalized SKU carousels.
Product Detail Page (PDP) Conversion Boost
High-converting layout redesigns featuring trust badges, video reviews, size guides, and frictionless checkout buttons.
Average Order Value (AOV) Acceleration
Deploying volume tier discounts, product bundling, free shipping progress bars, and post-purchase one-click upsells.
TikTok Shop & Creator Affiliate Scaling
Sourcing high-converting creator UGC and setting up TikTok Shop affiliate commissions to unlock viral organic sales.
Customer Retention & VIP Loyalty Programs
Building loyalty rewards, referral programs, and recurring subscription models that elevate customer lifetime value.
E-commerce Technical SEO & Schema
Product schema markup, review snippets, category page internal linking, and faceted navigation indexing.
Cohort Margin & Real Profit Dashboards
Real-time tracking of Contribution Margin (CM), Net Profit, ROAS, Customer Acquisition Cost (CAC), and repeat rate.
How we work
1. Store Economics & Unit Margin Audit
We analyze product margins, shipping costs, historical return rates, average order values, and conversion bottlenecks on your store.
2. Product Feed & Tracking Infrastructure
We clean product feeds (Shopify/WooCommerce), configure GA4 e-commerce events, and deploy server-side CAPI tracking.
3. High-Converting Landing & PDP Redesign
We implement conversion rate optimization recommendations across product detail pages, collection filters, and cart drawers.
4. Omnichannel Acquisition Launch
We launch Google Performance Max, Shopping campaigns, Meta Advantage+ ads, and TikTok UGC campaigns.
5. Retention & Upsell Integration
We integrate 1-click upsells, bundle builders, and automated lifecycle email flows to maximize repeat purchases.
6. Scaling Spend on Profitable SKUs
We systematically reallocate ad spend toward highest-margin, top-converting product lines to aggressively scale net profits.