Paid Advertising
High-converting Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok, YouTube, programmatic display, and rigorous ROAS performance scaling.
Our Paid Advertising & Performance Media service engineers hyper-targeted, high-converting paid acquisition campaigns that scale revenue while protecting customer acquisition cost (CAC). We combine creative excellence with rigorous mathematical testing across Google Search, Performance Max, Meta Ads, LinkedIn Ads, TikTok, and YouTube.
We build automated bidding architectures, server-side Conversion API (CAPI) tracking, and continuous creative testing pipelines that beat ad fatigue and unlock predictable return on ad spend (ROAS).
Our Paid Media Capabilities:
- Google Search & Performance Max (PMax): High-intent commercial keyword domination, negative keyword hygiene, and machine-learning asset groups.
- Meta Ads (Facebook & Instagram): Rapid creative volume testing, broad demographic targeting algorithms, and dynamic catalog ads.
- LinkedIn B2B Advertising: Account-Based Marketing (ABM) targeting by job title, company size, industry vertical, and senior decision-makers.
- Creative Production & Ad Copy Labs: Continuous generation of high-CTR video hooks, UGC ads, motion graphics, and conversion-engineered copy.
Pricing
Indicative pricing — use the calculator to build a full estimate.
Performance Starter
Ideal for businesses managing up to $10,000/month in ad spend across 1 to 2 core advertising channels.
$1,950
per month · per month (+ ad spend)
- Management of up to $10,000 monthly ad spend
- Coverage of 1-2 channels (Google Ads or Meta Ads)
- Conversion tracking & pixel verification setup
- 8 new custom ad creatives & copy variations per month
- Weekly bid & negative keyword optimizations
- Bi-weekly performance review calls
- Server-side CAPI integration
- Dedicated video motion ad production
- Multi-touch attribution modeling
Starter PPC / Ads Management
Dedicated management for 1 primary advertising channel (up to $5k/mo ad spend).
$699
per month · per month
- 1 Ad Platform (Meta Ads or Google Ads)
- Campaign setup & full-funnel structure
- 4 Custom Ad Creatives / month
- Pixel & standard conversion tracking setup
- Bi-weekly optimization & monthly report
- Multi-channel cross-retargeting
- Server-side CAPI tracking
Growth Performance Engine
Comprehensive multi-channel paid media management for scaling brands spending between $10,000 to $50,000/month.
$3,950
per month · per month (+ ad spend)
- Management of up to $50,000 monthly ad spend
- Multi-channel coverage: Google (Search/PMax), Meta, & LinkedIn
- Full server-side Meta CAPI & Google Enhanced Conversions
- 16 new static & motion graphic ad creatives per month
- A/B landing page testing recommendations
- Daily bid optimization & budget pacing
- Real-time Looker Studio dashboard
- Weekly strategy syncs & dedicated Slack channel
- Custom programmatic display networks
Scale & Enterprise Omnichannel
Advanced omnichannel performance marketing across 3+ platforms (up to $50k+/mo ad spend).
$2,250
per month · per month
- 3+ Ad Platforms (Meta, Google, TikTok, LinkedIn)
- 24+ High-impact static & UGC video creatives / month
- Landing page conversion rate optimization (CRO) reviews
- Multi-touch attribution modeling
- Real-time Slack communication & daily budget pacing
- Dedicated Senior Media Buyer & Creative Strategist
Enterprise Scale & Global Media
Bespoke paid media management for enterprise brands spending $50,000+/month with dedicated media buyers and creative directors.
$6,950
per month · per month (+ ad spend)
- Management of $50,000+ monthly ad spend (custom tiering)
- Omnichannel coverage: Google, Meta, LinkedIn, TikTok, YouTube, Bing
- Unlimited ad creative production (video, motion, UGC, static)
- Bespoke multi-touch attribution & MER financial modeling
- Dedicated Senior Media Buyer & Creative Director
- Custom landing page design & build sprints
- 24/7 ad account anomaly & downtime monitoring
- Direct Slack channel with 1-hour business SLA
What’s included
Multi-Platform Ad Management
Expert campaign architecture across Meta (Facebook/Instagram), TikTok, LinkedIn, Google PPC, and YouTube.
Multi-Network Campaign Architecture
Seamless execution across Google Search, PMax, Meta (FB/IG), LinkedIn, YouTube, TikTok, and Bing Ads.
High-Converting Ad Creatives & Video
Custom static graphics, UGC-style video ads, motion graphics, and carousel creatives.
Creative Strategy & Ad Design Lab
Continuous production of high-converting static image ads, motion graphic videos, UGC variations, and compelling copy hooks.
Audience Targeting & Lookalikes
Deep demographic targeting, custom audience segmentation, and high-value LTV lookalikes.
Account-Based & Retargeting Funnels
Multi-stage retargeting campaigns tailored to customer consideration phases to recapture lost page visitors.
Full-Funnel Retargeting Architecture
Dynamic multi-step retargeting sequences that nurture window shoppers into buyers.
Server-Side Tracking & CAPI Integration
Flawless Meta Conversions API (CAPI), Google Enhanced Conversions, and Offline Conversion Import to combat cookie loss.
Bid Strategy & Smart Bidding Scaling
Automated tCPA (Target CPA) and tROAS bidding algorithms calibrated with real-time conversion feedback.
Systematic A/B Split Testing
Ongoing multivariate testing of hooks, copy variations, creative formats, and landing pages.
Conversions API (CAPI) & Pixel Setup
Server-side tracking (Meta CAPI, GA4, TikTok Events API) to defeat iOS privacy data loss.
Negative Keyword & Placement Hygiene
Daily search query audits and placement exclusions to prevent ad budget waste on junk traffic and bot clicks.
Landing Page Conversion Optimization
Alignment between ad messaging and landing page copy to maximize Google Quality Score and on-page conversion rates.
Negative Keyword & Waste Reduction
Strict ad spend efficiency controls eliminating wasted budget on non-converting clicks.
Cross-Channel Attribution Dashboards
Live Looker Studio reporting unifying spend, revenue, MER (Marketing Efficiency Ratio), CAC, and ROAS across platforms.
Real-Time ROAS Dashboard
Live Looker Studio / dashboard tracking spend, cost per lead (CPL), CPA, and blended ROAS.
How we work
Ad Account & Pixel Audit
We audit tracking pixels, historical data, domain verification, and past ad spend efficiency.
1. Forensic Ad Account & Tracking Audit
We inspect historical campaign structures, pixel tracking, audience overlap, wasted ad spend, and conversion tracking accuracy.
Strategy & Funnel Architecture
We design the campaign structure: Top-of-Funnel (prospecting), Middle (consideration), and Bottom (retargeting).
2. Funnel Strategy & Creative Briefing
We architect top-of-funnel (TOF), middle-of-funnel (MOF), and bottom-of-funnel (BOF) campaigns and script creative ad assets.
3. Technical Tracking & Tag Management Setup
We configure Google Tag Manager, GA4 events, Meta CAPI, and enhanced conversion tracking to capture 100% of attribution data.
Creative Production & Copywriting
We produce high-converting ad visuals, video cuts, and persuasive copy variants.
Campaign Launch & Quality Assurance
We build the campaigns with exact targeting, bid strategies, and server-side tracking validation.
4. Campaign Build & Controlled Launch
We build campaigns with clean naming conventions, structured ad groups, targeted audiences, and launch with controlled test budgets.
5. Algorithmic Optimization & Creative Testing
We execute weekly creative sprints, pause underperforming ad variations, scale winning ad sets, and refine target bid strategies.
Daily Monitoring & Optimization
We optimize budgets, kill underperforming ad sets, scale winning creatives, and refresh ad fatigue.
6. Scaling & Cross-Channel Expansion
Once profitable ROAS thresholds are proven, we systematically scale ad budgets horizontally across new channels and audiences.
Weekly Reporting & Iteration
Detailed transparency calls reviewing ROAS, CAC, conversion volume, and next-week test hypotheses.