Strategy & Planning
Data-backed digital marketing strategies, comprehensive competitor & market audits, ICP buyer personas, and high-ROI execution roadmaps.
Our Strategy & Planning service turns guesswork into predictable, scalable customer acquisition. We conduct deep-dive market intelligence, dissect your competitors' winning funnels, and build hyper-specific Ideal Customer Profiles (ICPs) that drive your entire marketing engine.
Whether launching a new offering or optimizing an existing operation, we deliver a 90-day actionable roadmap covering channels, budget allocations, messaging pillars, and KPI benchmarks.
Pricing
Indicative pricing — use the calculator to build a full estimate.
Starter Audit & Roadmap
Ideal for small businesses needing immediate clarity and quick-win fixes.
$650
per project
- Comprehensive single-channel audit
- Competitor benchmark (Top 2 competitors)
- 1 Primary Buyer Persona profile
- 30-Day Growth Roadmap & Action Checklist
- 60-min Strategy Debrief Call
- Full multi-channel audit
- Ongoing quarterly recalibration
Growth Strategy Blueprint
Complete full-funnel strategy, 3 buyer personas, and 90-day execution framework.
$1,250
per project
- Full-funnel multi-channel marketing audit
- In-depth competitor intelligence (Top 5 competitors)
- 3 Granular Buyer Personas & Journey Maps
- Core Value Proposition & Messaging Framework
- 90-Day Sprint Execution Calendar
- Channel Budget Allocation & KPI Forecasts
- 2 Strategy Workshops & Team Q&A
Enterprise Strategic Advisory
Dedicated ongoing strategic CMO advisory, quarterly roadmap updates, and campaign governance.
$1,950
per month · per month
- Everything in Growth Blueprint
- Bi-weekly strategic executive syncs
- Campaign performance oversight & governance
- Quarterly market & competitor updates
- Direct Slack access to Lead Strategist
- Vendor & agency brief creation & vetting
What’s included
Full-Funnel Marketing Audit
Comprehensive teardown of your existing channels, spend efficiency, conversion leaks, and asset performance.
Competitor & Market Intelligence
In-depth analysis of competitor traffic sources, ad creatives, keyword dominance, and pricing strategies.
Hyper-Targeted Buyer Personas
Data-driven Ideal Customer Profiles (ICPs) with pain points, triggers, objections, and media consumption habits.
Value Proposition & Messaging Pillars
Core brand positioning, unique value propositions (UVP), and resonance-tested hook frameworks.
Channel Selection & Budget Allocation
Clear prioritization of paid, organic, email, and social channels with calculated ROI forecasts.
90-Day Execution Roadmap
Step-by-step sprint calendar detailing weekly tasks, deliverables, and resource allocations.
KPI & Measurement Framework
Custom attribution model and KPI scorecards defining north-star metrics and leading indicators.
Quarterly Strategy Reviews
Continuous market recalibration and trend adaptation to outpace changing consumer behaviors.
How we work
Discovery & Asset Ingestion
We gather historical data, analytics access, previous campaigns, and executive business goals.
Comprehensive Channel & Competitor Audit
We audit current performance, run gap analyses, and benchmark your top 5 market competitors.
Audience & Persona Architecture
We build granular buyer personas based on quantitative analytics and qualitative customer interviews.
Strategic Blueprinting
We design your channel strategy, budget allocation model, and core messaging architecture.
Executive Strategy Presentation
We present the 90-day action plan, KPIs, and deliverables in an interactive strategy workshop.
Handover & Implementation Roadmap
We provide all documentation, campaign briefs, and monitoring dashboards for immediate execution.