Product Strategy & UX Discovery
We help turn your software idea into a clear, practical product plan before development begins. We look at your business goals, users, workflows, features, and technical requirements to define what should be built, how it should work, and where development effort will have the most value.
Starting development without a clear product direction can lead to unnecessary features, confusing user experiences, and expensive changes later.
Product Strategy & UX Discovery gives you a clearer picture of the product before significant development begins.
At Shafqatism, we use our experience across custom software, SaaS, healthcare platforms, cloud applications, e-commerce, and web products to help shape digital products around real business requirements.
We start by understanding what you're trying to achieve, who will use the product, what problems it needs to solve, and how the different parts of the system should work together. From there, we help define the product structure, user journeys, core features, and development priorities.
The goal is simple: know what you're building and why before investing heavily in development.
Pricing
Indicative pricing — use the calculator to build a full estimate.
UX review
An expert teardown of what exists.
$1,800
per project
- Heuristic review
- Prioritised fixes
- Recorded walkthrough
Product sprint
Research to validated prototype.
$7,500
per project
- User interviews
- Clickable prototype
- Usability testing
What’s included
User research & testing
Direct customer interviews and qualitative testing sessions.
Wireframes & flows
Interactive clickable prototypes to test user flows early.
Outcome-driven roadmap
Prioritized milestones mapped strictly to business KPIs.
Feature Prioritization
Separate essential features from nice-to-have ideas so you can focus development resources on what matters most.
UX Structure & Information Architecture
Plan how pages, features, navigation, content, dashboards, and workflows should be organized.
MVP Planning
Define a practical first version of your product with the core functionality needed to launch and validate the idea.
Technical & Product Alignment
Connect product requirements with technical possibilities so the planned experience is realistic to develop, maintain, and scale.
How we work
Discover
We start with your business idea, goals, target users, existing product, competitors, and current challenges.
Understand the Users
We identify the key user types and map what they need to accomplish when interacting with the product.
Map the Experience
We organize user journeys, workflows, navigation, and the overall structure of the product.
Prioritize Features
We separate must-have functionality from future features and establish a practical MVP or development roadmap.
Define the Product Direction
We bring the business goals, user experience, and technical requirements together into a clear product direction.
Prepare for Development
The final output gives your development team a clearer understanding of what needs to be built and how the product should work.